production steps

Produce a podcast that turns listeners into clients

Producing a podcast positions you as an industry expert. And connects you with other leading professionals. You build unforgettable content and a network of loyal listeners.

Listeners become referrals and referrals become clients. All this just doing what you love: geeking out about your business.

Podcast Chef offers custom services and dedicated support to professionals like you. Take a look at the options. Podcast Chef can take care of all of the details OR you can order a la carte for items you’d rather delegate to us.

schedule a consulation

production steps

Produce a podcast that turns listeners into clients

step 1
Design & Setup
Identify your target audience, select a name, choose a format, and create your cover art. Some of the steps:
Name Your Show
Pick a name that captures your show’s vision, and will wow the market and search engines.
Select Your Subject
Choose topics that relate to your business and intrigue you and your ideal listeners.
Prep the Secret Sauce: Ads
Inspire listeners to visit your site. Advertising spots highlight your services and products.
Podcast Chef provides a dedicated podcast manager to help personalize your show and stand out from beginning to end, or just the steps you need.
step 2
Equipment
You love new gadgets. The best of the best, in most cases. Check out a couple of basic options below. Then, get a copy of our Ultimate Podcasting Guide to see all the tech we recommend for recording, editing, and distribution.

Equipment Options:
Recording Hardware
  • Microphone
  • Webcam
Recording Software
  • Video
  • Audio
Podcast Chef can present equipment options based on your needs or select what we think is best. We’ll even send your brand new equipment suite straight to your door.
step 3
Prepping
Before you begin, familiarize yourself with the best practices for successful podcasts. We recommend these resources:
  • Five-part video course
  • Equipment specific set-up tutorials
Video Topics Include:
  • Setting up your equipment
  • Four Key Interview Secrets
  • Recording and sending your raw audio
Want a knowledge deep-dive? Receive exclusive access to a full library of Podcast Chef training videos. They’re on-demand so you can watch them when you have time.
step 4
Book Guests
For interview podcasts or group discussions, booking the right guests is key. It’s worth it though. Your conversations flow easily and your interviewees share the show with their listeners, too.
Guest Strategy
  • Learn about your target market and identify your ideal listener profile (ILP- yes, we made that up)
  • Build an ideal persona for potential guests and identify influencers who your ILP wants to hear from
  • Develop a growing list of guests
  • Reach out to your prospects and begin the booking process
Podcast Chef’s dedicated podcast managers can develop your whole strategy AND manage the booking process. You just show up when it’s time to roll.
step 5
Post-Production
When you’re finished recording, post-production takes your audio to a professional level. Depending on your skill level and the software you implement, you can smooth out the audio, edit down shows, add music and special effects, and more.
Want a knowledge deep-dive? Receive exclusive access to a full library of Podcast Chef training videos. They’re on-demand so you can watch them when you have time.
step 6
Sharing & Marketing
We share each episode with your team and guests to maximize the marketing impact.  Before you know it, it will be available everywhere.
start producing