How to Avoid Bad Clients with Cann Strategy’s Juliana Whitney

This episode, I’m joined by Juliana Whitney from Cann Strategy to discuss how she became a cannabis consultant, how to know if a client is going to be difficult to work with, and why she started the product-based service Leefsheets.

Juliana Whitney is the Founder of Cann Strategy and Leefsheets and has been a uniquely creative cannabis business strategy consultant since 2015.

Juliana has acted as a key creative and strategic component in the growth of six startup companies in healthcare, fine foods, and cannabis. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:

• How Juliana became a cannabis consultant.
• The challenges of getting into the cannabis industry.
• How Juliana got her first clients for her consultant business.
• How to know if a client is going to be difficult to work with.
• The importance of learning when to say no.
• How Juliana grew her two businesses differently.
• The benefits of using a product service.
• The process of acquiring clients.

Resources:

• Cann Strategy
• Leafsheets
• Podcast Chef

Connecting with Juliana Whitney:

• LinkedIn
• Twitter

Connecting with the host:

• Brian Mattocks on LinkedIn

Quotables:

• 08:41 – “I wasn’t super accustomed to saying no but I eventually learned the people I just could not work with and what the signs were for them.”
• 13:21 – “Consulting is only so scaleable.”