Our Podcast

Hard to Market

Hard to Market features marketing leaders in B2B service businesses. We interview people who have a challenging marketing process to learn from their expertise and discover how to work with businesses that are hard to market.

Where To Listen

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Meet the Founders

Sean and Brian are both successful podcasters who co-founded Podcast Chef to help entrepreneurs harness the power of podcasting.

Sean Boyce

Co-Founder

Sean is a product strategist and entrepreneur who co-founded Podcast Chef. He hosts Bootstrapper's Paradise and People Analytics — podcasts dedicated to helping founders grow smarter businesses.

Bootstrapper's ParadisePeople Analytics

Brian Mattocks

Co-Founder

Brian is a marketing leader and co-founder of Podcast Chef. He hosts A Mason's Work and the Podcast Chef flagship show Hard to Market, interviewing B2B leaders who've overcome tough marketing challenges.

A Mason's WorkHard to Market

Latest Episodes

E201: Steering Success: A Small Biz Growth Masterclass

Feb 13, 2026 · Loralyn Mears

E200: Elevating Experts to Market Dominance with Ann Carden

Jan 21, 2026 · Ann Carden

E199: Digital Marketing Convo with Luke Eccles

Oct 28, 2025 · Luke Eccles

E198: The Global Seller’s Playbook: Amazon Success with Andrew Morgans

Jun 12, 2024 · Andrew Morgans

E197: Mastering Influencer Marketing: Glewee’s Dynamic Approach

May 22, 2024 · Christian Brown

E196: Rebecca Spills the Beans on Marketing & Growth

May 14, 2024 · Rebecca Fulton

E195: Sales Secrets Revealed: Thriving in a Saturated Market

May 7, 2024 · Shaheem Alam

E194: Unlocking Hard-to-Market Success: Garrett Hammonds’ Digital Marketing Triumphs

Apr 30, 2024 · Garrett Hammonds

E193: Marketing Magic: Insights from a Top Agency Pro

Apr 25, 2024 · Ashley Behre

E192: Business Growth & Social Strategy: A Chat with CEO Beth Trejo

Apr 17, 2024 · Beth Trejo

E191: Crafting Success: Innovative Podcasting Strategies Unveiled

Apr 11, 2024 · Ilana Susnow

E190: Referrals and Transformation: A B2B Marketing Chat

Apr 2, 2024 · Julie Williamson, PhD

E189: AI Ads & Networking: Victoria’s Marketing Odyssey

Mar 26, 2024 · our host, Brian Mattocks

E188: E-Comm to Service: William Gasner’s Marketing Masterclass

Mar 19, 2024 · William Gasner

E187: Future Forward: AI & Blockchain Revolutionizing Marketing

Mar 12, 2024 · Zeev Wexler

E186: Podcast Secrets with Kevin Daisey: Growth, Niching & Leadership

Mar 5, 2024 · Kevin Daisey

E185: Unlocking Public Space Secrets with Rick Robinson

Feb 27, 2024 · Rick Robinson

E184: Grit & Graphics: Ballistic Arts’ Tale of Growth

Feb 21, 2024 · Ted Lau

E183: E-commerce Mavericks: From Start-Up To Powerhouse

Feb 14, 2024 · Heather Marie Udo

E182: Transatlantic Shift: Scaling a Tech Biz in the US Market

Feb 7, 2024 · Jordi Negre

E181: From Comedian to CEO: Branding with a Laugh

Jan 31, 2024 · Jared Miller

E180: Riding the Google Wave: A Law Firm Marketer’s Saga

Jan 24, 2024 · Brendan Chard

E179: Behind the Hype: Real Talk with Good Moose’s Daniel Romano

Jan 17, 2024 · Daniel Romano

E178: Marketing Magic: Navigating NPR’s Sponsorship Maze

Jan 9, 2024 · Lamar Johnson

E177: Stop marketing and start relating

Jan 3, 2024

E176: Building Online Empires: The Accidental Marketer’s Tale

Jan 2, 2024 · Jeff Lizik

E175: Tuning In to Success: Elevate Your Business Podcast

Dec 26, 2023 · Sean Boyce

E174: Podcast Blueprints: Structuring Winning Episodes

Dec 23, 2023

E173: Podcast ROI: Measuring Success Beyond the Numbers

Dec 21, 2023

E172: Navigating the Podcast Metrics Maze

Dec 20, 2023

E171: Crafting Success in Digital Advertising with Jeff Swartz

Dec 19, 2023 · Jeff Swartz

E170: Engage or Die: Content That Converts

Dec 18, 2023

E169: The Renewable Hook – Repeat Guests on Your Podcast

Dec 15, 2023

E168: Repurpose with Impact!

Dec 14, 2023

E167: The 3rd Fastest way to Kill your Podcast

Dec 13, 2023

E166: Health Ads Unveiled: Lori Goldberg Spills Industry Secrets

Dec 12, 2023 · Lori Goldberg

E165: Slicing Through Industry Buzz

Dec 11, 2023

E164: How much is too much?

Dec 8, 2023

E163: Spice Up Your Podcast Fun Hacks & No-Gos!

Dec 8, 2023

E162: Podcasting as Play Learn from Games & Kids!

Dec 7, 2023

E161: Creating Meaningful Connections through Experiences

Dec 5, 2023 · Robert Drury

E160: The Business Case for Fun

Dec 4, 2023

E159: Clients on Air Boosting Your Brand with Success Stories

Dec 1, 2023

E158: No Baiting, Just Connecting

Nov 30, 2023

E157: Finding Podcast Gold & Winning Clients

Nov 29, 2023

E156: The AI Agency Shake-Up with John Elder

Nov 28, 2023 · John Elder

E155: Prospect or Guest? Mastering the Podcast Pre-Interview

Nov 27, 2023

E154: Effective repeat engagement

Nov 24, 2023

E153: Names, Names, Names: A Sharing Secret

Nov 23, 2023

E152: What Spurs Online Action?

Nov 22, 2023

E151: Balancing Discovery and Interviewing in Podcasting

Nov 21, 2023 · Sean Boyce

E150: The Art of Attracting Audience Action

Nov 20, 2023

E149: The Art of the Ask – Turn Partners into Referral Goldmines

Nov 17, 2023

E148: Craft Your ICP Story for Partner Success

Nov 16, 2023

E147: Analyzing ICP Lifecycle for Better Referrals

Nov 15, 2023

E146: The Deeper the Niche

Nov 14, 2023 · Joe Giovannoli

E145: The Art of Selecting Channel Partners

Nov 13, 2023

E144: Creating Bite-Sized Content: Delivering Value and Saving Time

Nov 10, 2023

E143: Finding the Perfect Sales-to-Value Content Ratio

Nov 9, 2023

E142: Maximizing Content Engagement – Connect and Integrate Your Content

Nov 8, 2023

E141: The Power of Conversations and Networking in Building a Brand

Nov 7, 2023 · Rachel Gogos

E140: Creating a Content Roadmap: Taking Your Podcast to the Next Level

Nov 6, 2023

E139: Video Podcasting: Unlocking the Power of YouTube for Business

Nov 3, 2023

E138: Can AI Bots Replace Human Hosts?

Nov 2, 2023

E137: The Power of Podcasts in Every Stage of the Marketing Funnel

Nov 1, 2023

E136: The Importance of the Screening Call in Enhancing Podcast Quality

Oct 31, 2023 · Sean Boyce

E135: Helping Your Guests Tell Their Story

Oct 30, 2023

E134: Manage your video podcast background for a better first impression

Oct 27, 2023

E133: Leveraging Contagious Laughter

Oct 26, 2023

E132: Podcast Revolution: How to Reach Your Target Market and Scale Your Business

Oct 25, 2023 · our guests

E131: The Creator Disconnect and how to prevent it.

Oct 23, 2023

E130: Using your podcast to Level Up your sales team

Oct 20, 2023

E129: Real talk

Oct 19, 2023

E128: 10x-100x returns via Podcasting for B2B Relationship Development

Oct 18, 2023

E127: The Pitfalls of Cold Outreach and How to Stand Out

Oct 17, 2023 · Sean Boyce

E126: Navigating the Learning Process in Marketing

Oct 16, 2023

E125: My podcast isn’t generating business what do I do?

Oct 13, 2023

E124: The Secret to Compelling Content is in the Gap

Oct 12, 2023

E123: Creating Successful Brands: The Art and Science Behind Brand Positioning

Oct 11, 2023 · Simon Graj

E122: Challenges in Marketing: The Role of Truth and Integrity

Oct 10, 2023

E121: Nurturing Your Guest Network: Strategies for Long-Term Growth

Oct 6, 2023

E120: Google Podcasts is Dead: What Does This Mean for Podcasters?

Oct 5, 2023

E119: Long-Term Success in Podcasting: The Evolution and Challenges

Oct 3, 2023 · Sean Boyce

E118: How to Identify Your Ideal Client

Oct 2, 2023

E117: Buzzworthy Narratives: Bees, Humans, and Storytelling

Sep 29, 2023

E116: The Power of First Impressions in Podcasting and Online Marketing

Sep 28, 2023

E115: The Key to Successful Podcasting: Starting Small

Sep 27, 2023

E114: The Hunting vs. Farming Process in Sales: Lessons from LinkedIn Outreach

Sep 26, 2023 · Sean Boyce

E113: The Importance of Human Elements in Marketing

Sep 25, 2023

E112: The Truth about Sales: It’s More than Just a Numbers Game

Sep 22, 2023

E111: Navigating the Phases of Podcasting: Learning, Vigilance, and Flow State

Sep 21, 2023

E110: Cultivating Your Unique Podcasting Voice & Developing a Personal Style

Sep 20, 2023

E109: Leveraging CRM Data and Marketing Insights for Sales Success

Sep 19, 2023 · Geena Greguric

E108: Building Authenticity Through Emotional Availability

Sep 18, 2023

E107: The Strengths and Weaknesses of Building in Public

Sep 15, 2023

E106: The Changing Landscape of Podcasting: Exploring Computer Assisted Technologies

Sep 14, 2023

E105: Content Strategy: How to Make Your Existing Content Work Harder for You

Sep 13, 2023

E104: From Touring Band to Marketing Agency: The Unconventional Journey of Kyber

Sep 12, 2023 · Jay Miller

E103: The Impact of Your Face: How Your Facial Expressions Influence Perception

Sep 11, 2023

E102: The Importance of Onboarding: Creating Content that People Can Understand

Sep 8, 2023

E101: The Power of Podcasting: Unlocking Business Intelligence in the Digital Age

Sep 7, 2023

E100: From Solo Shows to Radio Dramas Uncovering Unique Podcast Formats

Sep 6, 2023

E99: Creating Rich and Valuable Content: The Role of Guest Comfort

Sep 6, 2023

E98: Empathy in Content Creation: Building Resonance through SEO, Email Marketing, and Social Media

Sep 5, 2023

E97: Demystifying The Magic: Your Easy Guide to Starting A Podcast

Aug 31, 2023

E96: Balancing New Client Attraction and Catering to Strong Buying Intent

Aug 29, 2023 · Sean Boyce

E95: Powering Your Marketing Strategy: A Deep Dive into Cohesiveness

Aug 29, 2023

E94: Optimizing Your Podcasts – Solo vs Interview style vs Panel Discussion

Aug 25, 2023

E93: Leveraging Podcasting to Expand Your Network

Aug 24, 2023

E92: Surviving the Podcast Game: Evolution, Milestones and Persistence

Aug 23, 2023

E91: The Evolution of SEO and the Changing Landscape of Digital Marketing

Aug 22, 2023 · Sara Mannix

E90: Mastering the Art of Interrupting as a Podcast Host

Aug 21, 2023

E89: Play MPE: A Game-Changing Platform for the Music Industry

Aug 15, 2023 · Allan Benedict

E88: Modernizing Healthcare: The Complexities and Innovations in Pharmacy Commerce Systems

Aug 8, 2023 · Jackie Brusch

E87: The Benefits of Hosting Your Own Podcast vs. Being a Guest

Aug 1, 2023 · Sean Boyce

E86: Tailwind: Revolutionizing Social Media Marketing with AI Advertising Services

Jul 25, 2023

E85: The Continuous Discovery Process in Marketing

Jul 18, 2023

E84: From English Teacher to Tech Company Marketing Director: Scott Hammer’s Journey

Jul 11, 2023

E83: Strategies for Managing a Full Sales Pipeline

Jul 4, 2023

E82: AI in Podcasting: What Marketers Need to Know

Jun 29, 2023

E81: Inside the World of B2B Tech Product Marketing with Aphrodite Brinsmead

Jun 20, 2023

E80: The Danger of Bad Outreach in B2B Services with NxtStep Consulting’s Sean Boyce

Jun 7, 2023

E79: Don’t Break the Chain: The Power of Daily Podcasting with NxtStep Consulting’s Sean Boyce

May 30, 2023

E78: The Key to Successful Networking with Ashley Assists’ Ashley Owens

May 26, 2023

E77: Marketing to Enterprise Manufacturers with Optessa’s John Buglino

May 18, 2023

E76: Why do celebrities have podcasts?

May 17, 2023

E75: Private Podcasting: A New Way to Connect and Monetize with NxtStep Consulting’s Sean Boyce

May 9, 2023

E74: Mastering the Art of Podcast Interviews

May 5, 2023

E73: Private Podcasts: What They Are and How They Can Benefit Your Business

May 4, 2023

E72: Future of Marketing: Are You Ready for the AI Revolution? with Zebra Advertizing’s Rocco Baldassarre

May 2, 2023

E71: The VR Industry’s Unique Challenges with PIXO VR’s Rosina Feser

Apr 25, 2023

E70: Maximizing Direct Mail Response Rates with DirectMail2.0’s Brad Kugler

Apr 18, 2023

E69: Mastering SaaS Marketing with Ten Speed’s Nate Turner

Apr 14, 2023

E68: Unlocking Niche Opportunities in the Podcast Space

Apr 7, 2023

E67: How I Build Successful Websites with Local SEO Guide’s Andrew Shotland

Apr 4, 2023

E66: Unpacking the What Now Question, Understanding Referrals and Evaluating Buyer Needs

Mar 30, 2023

E65: Growing Startups From First Customer to Scaling Strategies with WebsiteZ’s Gideon Rubin

Mar 28, 2023

E64: From Professional Actor to Freelance Journalist to Digital Marketing Specialist with Alter New Media’s Nadya Rousseau

Mar 21, 2023

E63: Mastering Long Sales Cycles with runZero’s VP of Worldwide Sales Jay Wallace

Mar 15, 2023

E62: Which Platform is the Best for Digital Shorts (It’s Not TikTok!) with Podcast Chef’s Sean Boyce

Mar 7, 2023

E61: Which Digital Marketing Metrics you should be Measuring with Agency Bell’s Jordan Bell

Feb 28, 2023

E60: Sales Tricks – The Scumbag Tactics That Just Don’t Work with Podcast Chef’s Sean Boyce

Feb 21, 2023

E59: What can businesses really expect from their marketing? With Rogue Wave Marketing’s Sarah Feldmann

Feb 14, 2023

E58: Business development for Agencies via Referrals

Feb 9, 2023

E57: Using digital shorts to grow your podcast with Podcast Chef’s Sean Boyce

Feb 7, 2023

E56: The Long-Term Strategy of Brand Development with Radical’s Ryan Alford

Jan 31, 2023

E55: Why You Should Focus On What Works: Referrals VS Leads

Jan 30, 2023

E54: The Problems with In-person Networking and Relationship Development with Podcast Chef’s Sean Boyce

Jan 24, 2023

E53: How to use SEO for Customer Acquisition with Purebred Marketing’s Philip Hill

Jan 17, 2023

E52: Why Relationship Development is the Best Selling Model with Podcast Chef’s Sean Boyce

Jan 10, 2023

E51: Expanding your Client Base through Digital Marketing with Vision Cue Media’s Keon George

Jan 3, 2023

E50: Effective Content Strategies with Podcast Chef’s Sean Boyce

Dec 29, 2022

E49: Building a Digital Presence that Targets the Right Niche Market with yorCMO’s Jay Gordman

Dec 27, 2022

E48: The Psychology Behind Brand Strategy with SHFT Agency’s Jason Vana

Dec 20, 2022

E47: How Small Businesses Can Get Government Contracts with Danita Cummins

Dec 13, 2022

E46: How to Build an Effective Referral Network with 1 Bold Step’s Adam Clarke

Dec 6, 2022

E45: Using Podcasts as a Lead Generation Service with Podcast Chef’s Sean Boyce

Nov 30, 2022

E44: Moving your Business to America with Nxt Generation’s Johny Pach

Nov 22, 2022

E43: Where SEO can help and where it can’t with Jordan Marketing Consultants’ Wendell Jordan

Nov 15, 2022

E42: Starting your Hustle with Rise Marketing Group’s Ben Lund

Nov 8, 2022

E41: Developing a Community Outside of Social Media sites with Magnfi’s Doug Dibert

Nov 1, 2022

E40: How to Use Data Properly with The 516 Collective’s with Kiva Slade

Oct 25, 2022

E39: How to Maximize Your Cold Email Marketing Response Rates with SeeResponse’s Mukesh Singhmar

Oct 18, 2022

E38: Sustainably Growing a Company with Rubato Media’s Bridgette Orten

Oct 11, 2022

E37: Improving your Proposals with Angie Wolfe

Sep 20, 2022

E36: Turning Your Side Hustle Into Your Main Hustle with Social Hospitality’s Debbie Miller

Sep 13, 2022

E35: Consulting in the Diversity, Equity, and Inclusion Space with Korsi Consulting’s Tissa Hami

Aug 29, 2022

E34: B2B Influencer Marketing with Tom Augenthaler

Aug 22, 2022

E33: The Why Behind Business Growth with OpaStrategy’s Alexandra Reese

Aug 8, 2022

E32: Outsourcing Work as a Startup with VEMTECH’s Halima Wanamaker

Jul 19, 2022

E31: Effective Digital Marketing with Fall Line Digital’s Rebecca Babicz

Jul 12, 2022

E30: The Power of Podcasts with Jeff Sirkin and Sean Boyce

Jul 5, 2022

E29: Using Your Existing Network with The Mosher Consulting Group’s Joe Mosher

Jun 27, 2022

E28: Lead generation on LinkedIn with Joseph Polanin

Jun 21, 2022

E27: Building a Company Focused on Teamwork with Company Counsel LLC’s Bernard Williams

Jun 14, 2022

E26: From Naval Special Warfare to Starting a Consulting Business with Stay True Operations Design’s Kristy Nilsson

Jun 7, 2022

E25: The Significance of Understanding Demographics for Business Strategy with founder and CEO of The Super Age™’s Bradley Schurman

May 18, 2022

E24: The Power of Content Creation with Next Jenn Consulting’s Jennifer Hipskind

May 4, 2022

E23: How to Avoid Bad Clients with Cann Strategy’s Juliana Whitney

Apr 28, 2022

E22: Introducing Brian Mattocks as The New Host for The Consulting Trap

Apr 18, 2022

E21: Coaching or Consulting with MPower2Lead’s Dr. Mike Palanski

Apr 12, 2022

E20: How to Optimize Your Marketing Strategy with Sales Conservatory’s Mark Tuggle

Apr 5, 2022

E19: How to Build a Strong Network with Liz Kislik

Mar 31, 2022

E18: Keeping a steady workload with Halo Consulting’s Douglas Brown

Feb 21, 2022

E17: Effective Marketing Strategies and Becoming Notorious with Smart Solution Media’s Scott Cantrell

Feb 14, 2022

E16: How to Find Your Niche and Determine Your Target Market with Alchemist Consulting’s Josh Tan

Feb 7, 2022

E15: How To Keep A Continuous Workflow with M. Taffer Consulting’s Marissa Taffer

Jan 31, 2022

E14: Building Strategic Partnerships Through Social Media with VV Global Partners’ Virgilia Virjoghe

Jan 24, 2022

E13: How Podcasting Can Help Business Development with Shawn Swaim

Jan 18, 2022

E12: Using Public Speaking for Lead Generation with Supply Chain Advisor’s Jit Hinchman

Jan 10, 2022

E10: How to increase your prospects response rate with Linkedosity’s Ralph Ayala

Dec 24, 2021

E9: Expanding Beyond Being a Solopreneur with Lightholder Consulting’s Scott Phillips

Dec 15, 2021

E8: How to Find More High-Paying Clients with RevSherpas’s Kevin Wessels

Dec 7, 2021

E7: Generalist vs. Specialist with CMOx’s Casey Stanton

Nov 30, 2021

E6: The Value of the Entrepreneurial Operating System with Sage Insight’s Maria Baseggio

Nov 22, 2021

E5: Getting Consistent Work Through Referrals with Business Development University’s Lisa Peskin

Nov 15, 2021

E4: How to Reach New Clients and Grow Your Business with Fort Point IT’s Travis Woods

Nov 10, 2021

E3: Building a Social Network and The Power of Community with Hapday Group’s Rob Napoli

Nov 9, 2021

E2: Business Development Strategies with KHIT Consulting’s Katie Hutchinson

Nov 9, 2021

E1: Welcome to The Consulting Trap

Nov 6, 2021